Distribution workflow · 7 min
Real Estate Videos for Social Media: Formats, Captions, and Disclosure
Adapt a property walkthrough for social channels without overstating native formats, hiding AI use, or losing the listing call to action.
Published September 22, 2026 · Reviewed September 22, 2026
Primary topic: real estate videos for social media. Product and policy details can change; confirm current terms before publishing a listing asset.
Start from the actual export
Walkthrough currently exports a silent landscape 720p MP4. Some feeds will display that file with padding or crop it in previews. Review the real post on each destination before treating one version as universal.
If you create a vertical derivative, keep the room visible and avoid crops that remove context or make spaces look materially different. Preserve an accessible text description in the caption.
Write captions around facts
The caption should identify the property, state the useful feature shown, disclose AI-generated motion where required, and provide one next step. Avoid invented urgency and unsupported claims about buyer demand.
- Opening: one concrete property detail.
- Context: what the viewer is seeing and the source of the visuals.
- Disclosure: concise AI-motion language.
- Action: link to the listing or showing information.
Keep rights and platform rules in the workflow
Use only photos and music you are allowed to publish. The current Walkthrough export is silent, which avoids adding unlicensed audio, but any later soundtrack still needs appropriate rights.
Brokerage, MLS, advertising, and platform policies vary. Treat this guide as a production checklist, not legal advice, and use the stricter applicable rule.